Driving E-Commerce Growth
Transforming an e-commerce platform for rapid growth
Migrated a large ANZ e-commerce platform from native PHP to Nuxt.js and Vue 3, resolving 50+ legacy issues and rebuilding the checkout.
- 45%faster API response times
- 30%increase in conversion rates
- 20%reduction in operational costs
- 35%better platform security score
The problem
When Digilogik began supporting this e-commerce client, our Software Developer as a Service (SDaaS) model addressed two critical pain points. The client needed rapid deployment of targeted marketing campaigns to maximise returns while minimising ad spend, which our agile team enabled with a 25% reduction in campaign launch times. The prior development team had also struggled to provide adequate support, leaving technical debt and unresolved code issues behind them, so we conducted a full code audit and resolved over 50 legacy issues within the first three months.
What we did
We migrated the platform to Nuxt.js and Vue 3, boosting site speed and responsiveness on mobile and desktop, and implemented advanced caching with Varnish. CIN7 was integrated for automated inventory management, and the payment gateway workflows were optimised. We refactored the Product Detail Page and streamlined the checkout, addressed front-end security vulnerabilities with Snyk, and ensured compliance with PCI DSS and GDPR.
What changed
45% faster API response times through strategic caching and performance enhancements. A 20% reduction in operational costs, as automation and improved workflows increased efficiency. A 30% increase in conversion rates from an enhanced user journey and optimised checkout. And an improved security posture, with front-end vulnerabilities addressed and data protection measures bolstered.
Introduction
In today's highly competitive digital marketplace, e-commerce businesses must continuously innovate to thrive. Digilogik partnered with a leading e-commerce client in Australia and New Zealand to resolve critical challenges and drive substantial growth. In 2022 we began by addressing minor technical issues for this large e-commerce client. Through consistent delivery and a proactive approach, our role expanded to delivering impactful enhancements that transformed their digital platform.
Key milestones
- Team expansion: starting with one solo developer, scaled to full-team provision.
- Dynamic communication: consistent daily discussions, structured weekly meetings and impactful sprint demo meetings leading to significant development insights.
- Stack and technology growth: transitioning from native PHP to Nuxt.js and Vue 3, launching a new frontend application using Nuxt.js.
Delivering measurable impact
Scalability and performance
- Migrated the platform to Nuxt.js, boosting site speed and responsiveness on both mobile and desktop devices by 30%.
- Implemented advanced caching strategies (Varnish), reducing server load and improving API response times by 40%.
Operational efficiency
- Integrated CIN7 for automated inventory management, reducing manual data entry by 70% and minimising order processing errors.
- Optimised payment gateway workflows, ensuring secure and frictionless transactions for end users.
Enhanced user experience and conversion rates
- Refactored the Product Detail Page (PDP) with a focus on UI/UX improvements, including dynamic carousel functionality, leading to a 15% increase in page engagement.
- Streamlined the checkout process, contributing to a 20% increase in conversion rates.
Strengthening security and compliance
- Proactively addressed front-end security vulnerabilities using Snyk, improving the platform's security score by 35%.
- Ensured compliance with industry best practices for payment processing (PCI DSS) and data protection (GDPR).